Natural beauty shouldn't be covered in chemicals.
The importance of sustainable, natural cosmetics and skincare is based off of the advantages when using plant-based ingredients that have qualities to positively affect biological functioning. We call this, cosmetics with a purpose. Researchers have found that there are many chemicals in plant-based ingredients such as vitamins, flavinoids, and phenolics that can influence biological functioning of the skin and even play a major role in the treatment of skin conditions. It has been proposed by numerous scientific institutions that in order to reduce adverse skin effects, plant-based, natural cosmetics is the way to go.